Formally The Motorcycle & Moped Industry Council, founded in 1971 we are a national, non-profit, trade association which represents the responsible interests of the major motorcycle and scooter manufacturers, as well as the manufacturers, distributors and retail outlets of motorcycle and scooter-related products and services in Canada.
Our member companies account for approximately 90 percent of all the new on-road motorcycles and scooters sold in Canada. MOTO CANADA™ is funded entirely by its Members and Industry Partners and by the programs and services it offers.

Our Annual Report is now available, offering a comprehensive look at the trends, performance, and developments shaping Canada’s motorcycle and powersport industry. Inside, you’ll find detailed insights across all vehicle categories—from on-road motorcycles and scooters to off-highway vehicles, ATVs, ROVs, minibikes, and competition motorcycles. To support clarity and consistency, the report includes a full glossary of industry terms and definitions. We invite you to explore the complete report for an in-depth understanding of the market and the evolving landscape of powersports in Canada. Click below to view the full report.
Check out the latest news in the industry through our podcasts, youtube videos, and press releases, covering everything from the who’s who of the industry to the riders found all over the country.
Fueled by strong manufacturer support and innovative new programming experiences, MOTO CANADA™ Shows deliver plenty of fun, excitement, and new discoveries for riders of all styles, ages and experience levels.
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