About Moto Canada

Founded in 1971 as the Motorcycle Industry Import Committee and later including the Motorcycle and Moped Industry Council and the Canadian Off Highway Vehicle Industry Council, MOTO CANADA was created as a not-for-profit organization representing the interests of the manufacturers and distributors of motorcycles, mopeds, scooters, all-terrain vehicles, side-by-sides and related industries in Canada. We work every day to promote the positive and responsible sale and use of these vehicles in every jurisdiction in Canada and we welcome new members to join our organization.

In short, we exist so Canadians can ride. We look forward to working with you moving forward.

At MOTO CANADA, our mission is to represent the interests of powersports in Canada.

We do this by complementing members activities to enhance ridership, helping members responsibly and successfully operate in Canada and we provide objective industry thought leadership and information.

How We Work

We work directly with member companies to help Canadians ride every day through government advocacy at all levels, public communications and marketing, technical standards and reporting, collaboration with other like-minded organizations, market statistics and research, and support for rider communities.

What We Represent

Our members produce and distribute the world’s leading brands of motorcycles, scooters, ATVs and Side by Sides. We also understand that these vehicles come in a variety of sizes, formats and features and we work to pave the way for these vehicles and the vehicles of the future.

Not-For-Profit vs. For-Profit

MOTO CANADA is a not-for-profit entity registered federally in Canada under the federal Not for Profit Act, with one class of Members. Under MOTO CANADA, all members are part of the executive in addition to the non-member President & Chief Executive Officer. The organizations are not registered charities and are free to conduct the same business activities as business corporations. The proceeds from their activities are re-invested in the organization.

Why Become A Member of MOTO CANADA?

MOTO CANADA provides a wide range of services and benefits to manufacturers and distributors of ATVs, off-road motorcycles and ROV side-by-side vehicles in Canada (collectively referred to as OHVs). MOTO CANADA provides direction, policies, benefits, and services not available from any other source and at greatly reduced costs to the member companies.