Markham, Ontario — Moto Canada, the foremost advocate for the powersport industry in Canada, is thrilled to announce the availability of two tailored membership tiers, designed to address the unique needs of manufacturers, distributors, and industry stakeholders worldwide. These membership packages offer an unmatched suite of benefits, empowering businesses to grow, connect, and influence the Canadian powersport landscape.
“Moto Canada has been the voice for the powersport industry in Canada since 1971 and we welcome more companies to join the Moto Canada family.” said Landon French, President & CEO of Moto Canada. “With the addition of a second tier of membership and new research, data and advocacy services, Moto Canada has re-tooled to lead the industry for the future.”
Membership Packages
1. Tier I Membership
Specifically crafted for manufacturers and distributors, Tier I Membership offers unparalleled resources to help established businesses thrive:
- Comprehensive Sales Data: Monthly wholesale and retail statistics, along with comparative annual data.
- Industry Leadership: Board-level participation to shape the future of the Canadian powersport industry.
- Advocacy and Compliance: Ongoing federal and provincial government advocacy and compliance support.
- Marketing Support: Inclusion in public relations campaigns to enhance visibility.
- Exclusive Savings: Discounts on exhibit space at the Moto Canada Motorcycle and Powersports Shows across Canada.
2. Tier II Associate Membership
Designed for allied businesses and emerging companies, Tier II Membership offers essential tools to integrate and excel within the powersport ecosystem:
- High-Level Industry Insights: Quarterly sales data and annual trends analysis.
- Policy and Advocacy Support: Representation in regulatory submissions and tracking of compliance standards.
- Strategic Branding: Exclusive use of Moto Canada branding and public campaign inclusion.
- Event Savings: Special discounts for participation in industry-owned shows.
Expanded Data and Reporting Access
Moto Canada now proudly offers a variety of new research and data insights to members. Beginning immediately, the Moto Canada 2023 Annual Statistical Report is available to members. In January of 2025, Moto Canada will further expand its services by providing quarterly industry sales reports, offering deeper insight into the trends shaping the powersport industry across Canada. These enhancements are part of Moto Canada’s restructuring and investment efforts, aimed at equipping the industry with detailed metrics to better understand changes and growth nationwide.
Market Performance Highlights 2023
Moto Canada’s members represent over 90% of the powersport market in Canada. Recent market data underscores the resilience and potential of the sector:
- Motorcycles: 2023 sales increased by 1.3% over 2022, with total sales revenue across all categories exceeding $1.2 billion.
- ATVs: Sales rose by 3.3% in 2023, generating an estimated $951 million in revenue.
- ROVs and Side x Sides: Sales grew by 5.7% in 2023, although they remain below the peak levels seen in 2021.
- Demographics: An impressive 2.2 million Canadians identify as “riders,”.
Become a member to access the full 2023 Annual Statistical Report.
Join Moto Canada Today
Moto Canada invites businesses to become part of its robust network and leverage these comprehensive resources. Membership applications are now open for both tiers.
For more information or to apply, contact Moto Canada at info@motocanada.com or visit www.motocada.com