Canada’s motorcycle voice comes to Saskatchewan to talk economy, safety investments

April 24, 2024

Provincial consultations come after an economic impact study breaks down Saskatchewan’s industry contributions, with $866.2 million in total economic output and $462.8 million in GDP

Regina, Sask. — Representatives from Moto Canada, the leading industry voice for Powersports brands, are in Saskatchewan to discuss the province’s contributions to the motorcycle and off-highway vehicles (OHV) sector following the release of the most in-depth economic impact study done in its history.

Today, April 24, Moto Canada is engaging in discussions with government officials of Saskatchewan’s provincial government to highlight the $886.2 million in the total economic output the province’s industry contributes, representing 5.12% percent of Canada’s total economic output of $17.3 billion.

These meetings mark an important opportunity for Moto Canada to shed light on the significant impact of the motorcycle industry on Saskatchewan’s economy and emphasize the need for further government investments to enhance safety measures.

“The findings of this comprehensive study highlight the diverse contributions of the

motorcycle and off-highway vehicles industry, encompassing sales figures and its role in

bolstering tourism and generating government revenue. Saskatchewanians’ enthusiasm for

off-road motorcycles, ATVs, and Side-by-sides is evident in the $75.9 million sales, reflecting

a thriving market and community,” Landon French, Moto Canada President and CEO said.

The meetings also led to discussions about Motorcycle Safety Awareness Month in May, followed by Off-Highway Vehicles Safety Awareness Month in June.

Moto Canada is committed to advocating for greater safety initiatives to ensure a thriving environment for riders and a prosperous economy for Saskatchewan.

By the numbers, within Saskatchewan, the motorcycle and off-highway vehicles industry boasts impressive figures:

  • 5,000 jobs
  • $162.8 million in taxes
  • $90.6 million in retail sales of vehicles, parts, and accessories o This includes $75.9 million for off-road, ATVs and side-by-sides alone
  • $283.6 million in total economic output from tourism

Ed Van Ham, President of Saskatchewan All Terrain Vehicle Association (SATVA) said “the

utilization of off-highway vehicles not only promotes outdoor recreation among

Saskatchewanians but also catalyzes tourism, drawing visitors eager to explore the province’s

stunning landscape through its extensive network of trails.”

To access the entire study and more: Click Here

For more information, please contact:

Paul J. Demers

Moto Canada

Vice-President, External Relations 1-647-521-8890