Wednesday, September 6, 2023
Markham, ON: The Motorcycle and Moped Industry Council (MMIC), The Canadian Off-Highway Vehicle Distributors Council (COHV) and Power Sport Services (PSS) are pleased to welcome two new team members today.
Deborah Potter joins the organizations as Vice President, Marketing & Business Development. Deborah will lead the continuing development of an expanding Power Sport Services business including the Motorcycle and Powersport Shows and related marketing plus joint ventures and new business opportunities. In her 15 + years in the field, Deborah has held leadership roles for companies like Hallmark Cards, Rust-Oleum and Illinois Tool Works (ITW). Most recently, she served as the Chief Growth Officer for Metal Supermarkets where she oversaw sales and marketing teams that were responsible for: traditional and digital marketing, PR, eCommerce, customer care/sales center (remote location) as well as the creation and execution of growth initiatives for their 120 store franchise network.
Deborah was born and raised on the south shore of Montreal and is fluent in French. She resides in Sharon Ontario with her family.
Derek Rockel joins as Western Sales Manager for Power Sport Services and the Motorcycle and Powersport Shows. With over two decades in the Canadian motorcycle industry and as a former exhibitor in the Motorcycle Shows, Derek is a sales veteran with an appreciation for the marketing reach that the shows deliver as well as the exhibitor journey. Derek spent almost two decades with Inside Motorcycles and certainly has a passion for the business.
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About the Motorcycle & Moped Industry Council (MMIC):
The Motorcycle & Moped Industry Council, originally founded in 1971, is a national, non-profit, trade association which represents the responsible interests of the major motorcycle and scooter manufacturers, as well as the manufacturers, distributors and retail outlets of motorcycle and scooter-related products and services in Canada. The member companies of the MMIC account for approximately 90 percent of all the new on-road motorcycles and scooters sold in Canada. The MMIC is funded entirely by its Members and Industry Partners and by the programs and services it offers.
About the Canadian Off-Highway Vehicle Distributors Council (COHV):
The Canadian Off-Highway Vehicle Distributors Council (COHV) is a national, non-profit trade association that represents the manufacturers and distributors of off-road motorcycles, all-terrain vehicles, and recreational off-highway vehicles (ROVs) and related products and services in Canada. COHV remains dedicated to the fundamental aspects of ATV and Off-Highway Vehicle safety.
About Power Sport Services (PSS):
Power Sport Services™ (PSS) is the operating name of 8061246 Canada Inc., a wholly owned subsidiary of the Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV). Power Sport Services™ focuses on innovation and leading-edge management of the motorcycle, OHV and power sport vehicle shows and the Open Road Motorcycle Insurance program.
Contact:
Landon French, President & CEO
Motorcycle & Moped Industry Council
Canadian Off Highway Vehicle Distributors Council
Power Sport Services
lfrench@mmic.ca
705-346-2753